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2009-2012 electronic dictionary industry developme |
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Title: |
2009-2012 electronic dictionary industry developme |
Date: |
2010.4 |
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0086-10-84675230 |
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0086-10-84673367 |
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Introduction |
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2009-2012 electronic dictionary industry development prospects and investment risk forecasts
Report Contents CONTENTS
Chapter One Development overview of electronic dictionary industry 1 Section One Development survey of electronic dictionary industry 1 First, electronic dictionary 1 Second, type of electronic dictionary 1 Third, vocabulary of electronic dictionary 1 Section Two Kind and structure analysis of electronic dictionary 2 First, kind of electronic dictionary 2 Second, internal structure of electronic dictionary 4 Third, interface structure of electronic dictionary 6 Section Three Current situation and prospect of electronic dictionary 8 First, function that electronic dictionary owns in common 8 Second, function comparison of electronicdictionary 8 Third, expectation and suggestion 10
Chapter Two Current situation of the development of electronic dictionary industry of our country 14 Section One Development analysis of electronic dictionary market 14 First, development analysis of electronic dictionary industry of our country 15 Second, analysis of current situation of the development of electronic dictionary market 16 Third, analysis of electronic dictionary market in 2008-2009 17 Section Two Development state analysis of electronic dictionary market 17 First, general development trend analysis of electronic dictionary market 17 Second, the demand analysis of science and technology translation to electronic dictionary 18 Third, drive of the Olympic Games, World Expo to electronic dictionary 19 Fourth, analysis that "term begins economy " drive electronic dictionary industry 20
Chapter Three Existing problem and suggestion of electronic dictionary production 21 Section One Existing problem analysis of electronic dictionary production 21 First, the subject question of electronic dictionary production 21 Second, existing problem in content legitimacy 22 Third, existing problem in content quality 24 Section Two Suggestion of standardized management on electronic dictionary 25 First, establish quality level of electronic dictionary content 25 Second, further define the supervision department 25 Third, implement the entry system of the trade 26
Chapter Four Consumer partiality investigation of electronic dictionary 27 Section One Analysis of teenagers' consumer behavior and consumer psychology 27 First, research of teenagers' consumer behavior and consumer psychology 27 Second, the characteristic and influence factor of teenagers' consumer psychology 28 Section Two Consumption situation analysis of electronic dictionary products 29 First, consumer behavior analysis of electronic dictionary products 29 Second, consumption demand analysis of electronic dictionary products 30 Third, consumption analysis of electronic dictionary in 2008-2009 31
Chapter Five Development prospect analysis of electronic dictionary industry 32 Section One Market capacity analysis Electronic dictionary 32 First, English study, as warm as before 32 Second, analyze the market capacity from student colony 33 Third, analyze the market capacity from English fan's number 34 Section Two Development prospect analysis of electronic dictionary industry 34 First, current situation of the development of electronic dictionary industry 35 Second, prospect forecast of electronic dictionary industry 35 Third, electronic dictionary industry needs many kinds of efforts 36
Chapter Six Competition pattern analysis of electronic dictionary industry 38 Section One Competition pattern of electronic dictionary industry 38 First, competition analysis of first camp of electronic dictionary 38 Second, competition analysis of second camp of electronic dictionary 38 Third, competition analysis of third camp of electronic dictionary 39 Section Two Competition analysis of electronic dictionary industry 39 First, competition core of electronic dictionary market 39 Second, competition situation analysis of electronic dictionary market 40 Third, competition analysis of English learning machine market 41
Chapter Seven development analysis of competition products of electronic dictionary 43 Section One Development analyze of electronic education trade 43 First, brand analysis of electronic education products in 2008 43 Second, current situation of the development of electronic education market in 2008 44 Section Two Development analysis of point reading machine market 45 First, development analysis of point reading machine market 45 Second, development direction of point reading machine market in 2009 46 Section Three analysis of digital learning machine market 47 Section Four Development analysis of language repeater market 49
Chapter Eight Development situation analysis of China electronic dictionary industry in 2009-2012 51 Section One Characteristic and existing problem of electronic dictionary 51 First, main characteristics of different electronic dictionary 51 Second, the existing problem in electronic dictionary industry 55 Third, drawback that electronic dictionary industry exists 55 Fourth, internationalization problem analysis of electronic dictionary 55 Section Two Development situation analysis of electronic dictionary industry 57 First, development situation of electronic dictionary industry 57 Second, analysis of whole management environment in 2009 58 Third, profit situation analysis of trade company of 2009 59 Fourth, consumer's purchasing power tendency of 2009 59 Fifth, choice that trade company answere to the new situation in 2009-2012 60 Sixth, choice that the producer answere to the new situation in 2009-2012 60
Chapter Nine Whole operation index analysis of China electronic dictionary industry 61 Section One Production and selling analysis of industry 61 First, development prospect analysis 61 Second, production and marketing situation analysis 62 Third, capacity of market and growth rate 63 Section Two Analysis of market scale 63 First, market scale analysis of electronic dictionary 63 Second, market scale analysis of learning machine 64 Third, market scale analysis of ELP 65
Chapter Ten Profit competence analysis of electronic dictionary industry 66 Section One Cost analysis 66 First, software cost of electronic dictionary 66 Second, cost analysis of electronic dictionary 67 Section Two Profit level analysis 67 First, price tendency of electronic dictionary 67 Second, benefit analysis of electronic dictionary 68 Third, profit analysis of electronic dictionary 68
Chapter Eleven Development analysis of key enterprise of electronic dictionary 70 Section One BBK 70 Section Two Noah 70 Section Three Gvlinux 72 Section Four Qzing 74 Section Five Casio 75 Section Six MeiJin 77 Section Seven BestA 77 Section Eight Koridy 79 Section Nine Comet 81 Section Ten Instant-dict 84
Chapter Twelve Investment tactics analysis of electronic dictionary industry 85 First, investment background of electronic dictionary industry 85 Second, investment analysis of electronic dictionary industry 88 Third, site selection analysis of electronic dictionary shop 89 Fourth, investment tactics of electronic dictionary industry 89
Chapter Thirteen Early warning of investment risk of electronic dictionary industry 92 First, investment risk prediction of electronic dictionary 92 Second, imitation risk and countermeasure of rival 93 Third, non-market factor risk analysis 94 Fourth, precaution analysis of business risk 95
Chapter Fourteen Develops trend analysis of electronic dictionary industry 97 Section One Development trend prospect of electronic dictionary industry 97 First, development trend of function of electronic dictionary 97 Second, brand competition trend of electronic dictionary industry 98 Third, trend analysis of the copyright of professional dictionary 98 Section Two Development trend of electronic dictionary industry in 2009-2012 99 First, trend of resources integration in 2009-2012 99 Second, development trend that the key function is integrated of 2009-2012 99 Third, amusement, interdynamics become the development trend in 2009-2012 100 Fourth, development trend analysis of the channel in 2009-2012 100
Chapter Fifteen Tactics suggestion of business administration of electronic dictionary 103 Section One Current situation and question of electronic dictionary 103 First, question of the development tactics 103 Second, question of the technological tactics 105 Section Two Development tactics of electronic dictionary 107 First, deepen the understanding, strengthen cooperation 107 Second, define the aim, stress the characteristic 108 Third, have the future in mind, base on present 109
Chapter Sixteen Marketing tactics analysis of electronic dictionary 112 Section One Marketing analysis of China electronic dictionary 112 First, marketing range pole analysis of electronic dictionary products 112 Second, marketing strategy analysis of electronic dictionary industry 119 Third, the tactics that brand producer grasps the market channel 123 Section Two Terminal marketing tactics of electronic dictionary products 127 First, product marketing tactics of busy season 128 Second, marketing tactics that the new products are listing 130 Third, marketing tactics that promote the brand image 131 |
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