2008 Annual Report on China’s Bedding Industry

CONTENTS

Chapter One Bedding industry's overview 1
Section One Definition and classification of bedding 1
First, bedding’s definition 1
Second, classification of bedding 1
Section Two Bedding industry's characteristic analysis 3
First, characteristic of bedding industry 3
Second, bedding’s investment characteristic 4
Third, bedding’s color characteristic 5
Section Three Bedding’s fabric analysis 5
First, fabric’s kind 5
Second, popular characteristics of fabric 7

Chapter Two Development of textile industry 9
Section One Development of textile industry of 2007 9
First, developing state analysis of textile industry of 2007 9
Second, characteristic analysis of China textile industry economical operation of 2007 20
Third, textile industry will keep increasing steadily in 5-10 years 21
Section Two Current situation analysis of textile market of our country of 2007 25
First, transform of textile industry creates the market chance 25
Second, textile industry standard plan analysis in 2007 29
Third, " China's famous brand " analysis of textile and clothing industry in 2007 30
Fourth, development trend of textile industry of 2008 30
Fifth,the world textile industry appear great integration of 2015 37
Section Three Operation analysis of China textile industry in 2007 39
First, the first ten enterprises of income from sales of textile industry in 2007 39
Second, the main economic indicator analysis of textile industry in 2007 41
Section Four Development plan analysis of textile industry in 'Eleventh Five-Year Plan' period 107
First, establishment of " textile industry “ the eleventh five-year plan “ standardized development plans " 107
Second, the re-set target of development of textile industry in “ the eleventh five-year plan “ 109
Third, textile industry will give priority todevelop the new material in 'Eleventh Five-Year Plan' period 110
Fourth, structure adjust efforts of textile industry continue and strengthen in “ the eleventh five-year plan “ 111
Fifth, China textile industry must take the road to recycle economy in “ the eleventh five-year plan “ 118

Chapter Three Analysis of development state of household textile industry 122
Section One The market situation of household textile of world some countries 122
First, U.S.A. household textile market analysis 122
Second, France household textile market analysis 126
Third, Japanese household textile market analysis 128
Fourth, products trend of European household textile 130
Section Two Current situation analysis of market of household textile industry 133
First, demand analysis of Chinese household textile market 133
Second, household textile industry breaks through developmental bottleneck analysis 136
Third, development potentiality of household textile 137
Fourth, household textile appear beautiful prevailing custom 139
Fifth, fashion trend of household textile products 140
Section Three Development trend of household textile industry of 2008 144
First, trade amalgamation of household textile brand become a trend 144
Second, green household textile--the ones that emerge newly in household textile trade outshine others 146
Third, household textile industry faces the opportunity and has a bright future 148
Fourth, household textile market's developing focus in 2008 150
Fifth, household textile industry's prospect prediction in 2008 151
Sixth, international household textile’s fashion trend in 2008 154

Chapter Four Current situation analysis of bedding industry in 2007 156
Section One Current situation of the development of bedding industry 156
First, current situation of the development of bedding industry 156
Second, China bedding industry's brand marketing trend is obvious 158
Third, bedding market is getting prosperous at the end of the year of 2007 159
Fourth, development prospect of China bedding industry 161
Section Two Imports and exports analysis of bedding in 2007 162
First, imports analysis of bedding in 2007 162
Second, exports analysis of bedding in 2007 166
Third, bedding export of our country increase steadily in 2007 170
Section Three Current situation analysis of bedding market in 2007 172
First, trick of bedding is changeable 172
Second, bedding’s new concept 173
Section Four Market situation of bedding’s categorised products 178
First, pillow 178
Second, bedsheet 181
Third, bedspread 182
Fourth, cotton terry blanket 184
Fifth, blanket 186
Section Five Supply and demand state analysis of bedding network market 188

Chapter Five Subdividion market analysis of bedding in 2007 204
Section One Current situation analysis of wedding celebration bedding 204
First,consumption of wedding celebration bedding tend to the brand 204
Second, consumers bought the famous brand and asked the high quality 206
Third, the comfort will be chosen first 207
Fourth, do not adhere rigidly to the color 207
Section Two Down bedding market analysis 208
First, consumption pattern change 208
Second, expand domestic market share 210
Section Three Bedding trade's consumption demand analysis 212
First, consumption characteristic analysis 212
Second, consumption tendency analysis 213
Third, competition environmental analysis 214
Fourth, factor analysis which influence bedding demand 215
Section Four Current situation of popularity of bedding 216
First, color coordinate, bedding inject the fresh romantic breath into family 216
Second, Hi-Tech bedding is in one's favour in summer 217
Three, bedding trend analysis in spring of 2007 219
Fourth, warm tones bedding crane one's neck to look into the distance autumn and winter market 222
Section Five Popular trend analysis of bedding 223
First, color play protagonist 223
Second, the newest technological analysis 224
Third, market prospects analysis 230

Chapter Six regional market analysis of bedding 239
Section One Bedding market analysis by region 239
First, basic situation of Zhengzhou household textile market 239
Second, Hefei household textile market analysis 242
Third, Changsha household textile market analysis 246
Fourth, Anhui household textile market analysis 252
Fifth, Wenzhou household textile market analysis 257
Section Two Industrial base analysis of household textile 269
First, analysis of Suining base 269
Second, analysis of Pujiang base 271
Third, analysis of Haining base 277
Fourth, analysis of Nantong base 282
Fifth, analysis of Binzhou base 292
Sixth, analysis of Wendeng base 296
Seventh, analysis of Yangpu base 301
Eighth, analysis of Xiqiao base 303

Chapter Seven Relevant trade analysis of bedding 305
Section One Current situation analysis of surface fabric market 305
First, classification and comparison of surface fabric 305
Second, technological innovation on bedding surface fabric 307
Third, quotations analysis of domestic surface fabric of 2007 309
Fourth, development of China household textile surface fabric 311
Fifth, popular trend analysis of surface fabric market 313
Section Two Development analysis of down feather 314
First, development history of down products 314
Second, characteristic of down products 315
Third, manufacturing process of down products 317
Fourth, operation method of down products 319
Fifth, development trend of down products 321

Chapter Eight Bedding trade's marketing analysis 323
Section One Marketing channel analysis of bedding 323
First, channel choice of bedding enterprises 323
Second, bedding wants to take the way of monopolization 326
Third, the current situation and question analysis of bedding Chain operation 330
Section Two Channel terminal analysis of bedding 332
First, emporium 333
Second, monopolized shop 335
Third, large professional sales field 339
Section Three Marketing tactics analysis of bedding 347
First, " a bit more centralized " tactics of Chain operation 347
Second, promotion tactics of Chain operation 347
Third, channel tactics of chain operation 348
Fourth, implementation tactics of logistics distribution and managing of the chain operation 350
Section Four Three kinds of motive force of successful brand of household textile 354
First, product strength 355
Second, image strength 357
Third, service strength 358
Section Five Bedding trade's brand marketing tactics 359

Chapter Nine Bedding trade's competition analysis 363
Section One Competition pattern analysis of bedding 363
First, distribution shape of demand market 363
Second, distribution of competition enterprises 363
Third, enterprise's competitive environment 364
Section Two The competitions of household textile enterprises 365
First, household textile trade's price war analysis in 2008 365
Second, household textile trade's brand competition analysis 368
Third, household textile trade's competition change analysis 377
Section Three Bedding trade's competition focus 382
First, functional competition 383
Second, new material competition 385
Third, competition of fashion 393
Fourth, competition of bedding culture 395
Fifth, competition of advertising 396
Sixth, competition of quality 399
Seventh, competition of marketing way 399
Eighth, competition of informationization 402
Section Four The competitive strategies of bedding enterprises 403
First, " Mendale " household textile grabs bedding new market 403
Second, LuoLaihousehold textile starts systematized many brand strategy 406
Third, FuAnNa reflects the famous-brand demeanour with the capability 407
Fourth, bedding trade company's activity tactics 415
Fifth, the competitive strategies of bedding enterprises 422

Chapter Ten Key enterprises analysis of bedding 429
Section One Mendale 429
First, company's overview 429
Second, company's brand 435
Third, company's strategy 438
Fourth, company's trends 445
Section Two LuoLai 446
First, company's overview 446
Second, company's brand 449
Third, company's tactics 463
Fourth, company's trends 472
Section Three Jalice 478
First, company's overview 478
Second, company's strategy 478
Third, company's trends 481
Section Four MengLan 482
First, company's overview 482
Second, company's brand 487
Third, company's strategy 493
Fourth, company's trends 498
Section Five FuAnNa 500
First, company's overview 500
Second, company's brand 502
Third, company's strategy 507
Fourth, company's trends 515
Section Six Tevel 517
First, company's overview 517
Second, company's brand 519
Third, company's strategy 520
Fourth, company's trends 525
Section Seven Homes 526
First, company's overview 526
Second, company's brand 527
Third, company's strategy 528
Fourth, company's trends 531
Section Eight XiYingMen 533
First, company's overview 533
Second, company's brand 536
Third, company's strategy 537
Fourth, company's trends 539

Chapter Eleven Bedding trade's advantages and disadvantages analysis 544
Section one Problem that bedding of our country exists 544
First, autonomous innovation is weak 544
Second, lack deep cultural intension of brand 547
Third, The enterprises which pay attention to construction of brand image are few 548
Fourth, ignore trade information 549
Fifth, the market is confused 551
Sixth, lack the stereoscopic marketing network 553
Section two Advantage of bedding of our country 554
First, the raw materials for production are complete and sufficient 554
Second, workforce resources are abundant 555
Third, domestic demand stabilize and increase rapidly 555

Chapter Twelve Development trend analysis of bedding 557
Section one Popular trend analysis of bedding 557
First, development trend of future bedding 557
Second, competition development trend of bedding market 558
Third, development trend of children bedding 562
Fourth, development trend of bedding demand 566
Fifth, Chance which household textile enterprises develop above average at 2008 Olympic Games 568
Six, development trend of surface fabric and color in 2008-2009 569
Section two Future development trend of bedding trade 570
First, trend analysis of market 570
Second, competition environment analysis in the future 573
Section three The five major development trends of China household textile trade 576
First, development trend of market 576
Second, consumption demand trend 577
Third, evolvement trend of brand 578
Fourth, channel mode trend 579
Fifth, terminal innovative trend 581
Section four International down bedding market's fashion trend 583
First, domestic down bedding market's current situation and prospect 584
Second, tactics that expand domestic down bedding market 587
Section five Bedding trade's competition trend of 2009 589
First, household textile trade will shuffle and begin to show an inkling in 2009 590
Second, individual character wind of bedding continues blowing 591
Third, the natural wind of bedding nationality attacks people 592
Fourth, American and Europen classical wind of bedding resumes 592

CHART CONTENTS
Chart: The export situation of textile and clothing of our country to main countries and regions in January - August of 2007 11
Chart: Average price tendency picture of the domestic short-fiber terylene in 2006 - September of 2007 13
Chart: Price index of cotton of our country in August of 2006 - August of 2007 18
Chart: The acceleration rate of value of export by consignment of textile and light industry of our country monthly in August of 2006- August of 2007 19
Chart: The first ten enterprises of income from sales of textile industry in February of 2007 39
Chart: The first ten enterprises of income from sales of textile industry in May of 2007 39
Chart: The first ten enterprises of income from sales of textile industry in August of 2007 40
Chart: The first ten enterprises of income from sales of textile industry in November of 2007 40
Chart: The national total of main economic indicator of textile industry in January - November of 2007 41
Chart: The total of main economic indicator of textile industry of Beijing in January - November of 2007 43
Chart:The total of main economic indicator of textile industry of Tianjin in January - November of 2007 45
Chart: The total of main economic indicator of textile industry of Hebei in January - November of 2007 47
Chart: The total of main economic indicator of textile industry of Shanxi in January - November of 2007 49
Chart: The total of main economic indicator of textile industry of the Inner Mongol in January - November of 2007 52
Chart: The total of main economic indicator of textile industry of Liaoning in January - November of 2007 54
Chart: The total of main economic indicator of textile industry of Jilin in January - November of 2007 56
Chart: The total of main economic indicator of textile industry of Heilongjiang in January - November of 2007 58
Chart: The total of main economic indicator of textile industry of Shanghai in January - November of 2007 60
Chart: The total of main economic indicator of textile industry of Jiangsu in January - November of 2007 62
Chart: The total of main economic indicator of textile industry of Zhejiang in January - November of 2007 65
Chart: The total of main economic indicator of textile industry of Anhui in January - November of 2007 67
Chart: The total of main economic indicator of textile industry of Fujian in January - November of 2007 69
Chart: The total of main economic indicator of textile industry of Jiangxi in January - November of 2007 71
Chart: The total of main economic indicator of textile industry of Shandong in January - November of 2007 73
Chart: The total of main economic indicator of textile industry of Henan in January - November of 2007 75
Chart: The total of main economic indicator of textile industry of Hubei in January - November of 2007 77
Chart: The total of main economic indicator of textile industry of Hunan in January - November of 2007 79
Chart: The total of main economic indicator of textile industry of Guangdong in January - November of 2007 81
Chart: The total of main economic indicator of textile industry of Guangxi in January - November of 2007 83
Chart: The total of main economic indicator of textile industry of Hainan in January - November of 2007 85
Chart: The total of main economic indicator of textile industry of Chongqing in January - November of 2007 87
Chart: The total of main economic indicator of textile industry of Sichuan in January - November of 2007 89
Chart: The total of main economic indicator of textile industry of Kweichow in January - November of 2007 91
Chart: The total of main economic indicator of textile industry of Yunnan in January - November of 2007 93
Chart: The total of main economic indicator of textile industry of Tibet in January - November of 2007 95
Chart: The total of main economic indicator of textile industry of Shaanxi in January - November of 2007 97
Chart: The total of main economic indicator of textile industry of Gansu in January - November of 2007 99
Chart: The total of main economic indicator of textile industry of Qinghai in January - November of 2007 101
Chart: The total of main economic indicator of textile industry of Ningxia in January - November of 2007 103
Chart: The total of main economic indicator of textile industry of Xinjiang in January - November of 2007 105
Chart: The place that consumers buy household textile products 124
Chart: Circulation channel of Japanese household textile 130
Chart: Form of demand market of China household textile industry 134
Chart: The main factor that influence China household textile industry 135
Chart: Imports data of bedding in January of 2007 162
Chart: Imports data of bedding in February of 2007 163
Chart: Imports data of bedding in March of 2007 163
Chart: Imports data of bedding in the first quarter of 2007 163
Chart: Imports data of bedding in April of 2007 163
Chart: Imports data of bedding in May of 2007 164
Chart: Imports data of bedding in June of 2007 164
Chart: Imports data of bedding in the second quarter of 2007 164
Chart: Imports data of bedding in July of 2007 164
Chart: Imports data of bedding in August of 2007 165
Chart: Imports data of bedding in September of 2007 165
Chart: Imports data of bedding in the third quater of 2007 165
Chart: Imports data of bedding in October of 2007 165
Chart: Imports data of bedding in November of 2007 166
Chart: Imports data of bedding in the fourth quater of 2007 166
Chart: Exports data of bedding in January of 2007 166
Chart: Exports data of bedding in February of 2007 167
Chart: Exports data of bedding in March of 2007 167
Chart: Exports data of bedding in the first quarter of 2007 167
Chart: Exports data of bedding in April of 2007 167
Chart: Exports data of bedding in May of 2007 168
Chart: Exports data of bedding in June of 2007 168
Chart: Exports data of bedding in the second quarter of 2007 168
Chart: Exports data of bedding in July of 2007 168
Chart: Exports data of bedding in August of 2007 169
Chart: Exports data of bedding in September of 2007 169
Chart: Exports data of bedding in the third quater of 2007 169
Chart: Exports data of bedding in October of 2007 169
Chart: Exports data of bedding in November of 2007 170
Chart: Exports data of bedding in the fourth quater of 2007 170
Chart: Top 20 main selling market of blanket 187
Chart: The top ten blanket brand of our country's large-scale market 187
Chart: The purchase forms of bedding series on network market in the 8th - the 15th of January, 2007 188
Chart: The supply and demand forms of bedding series on network market in the 8th - the 15th of January, 2007 188
Chart: The purchase forms of bedding series on network market in the 15th - the 22nd of January, 2007 189
Chart: The supply and demand forms of bedding series on network market in the 15th - the 22nd of January, 2007 189
Chart: The supply and demand forms of bedding series on network market in the 22nd - the 29th of January, 2007 190
Chart: The supply and demand forms of bedding series on network market in the 22nd - the 29th of January, 2007 191
Chart: The purchase forms of bedding series on network market in the 29th of January – the 5th of February, 2007 191
Chart: The supply and demand forms of bedding series on network market in the 29th of January – the 5th of February, 2007 192
Chart: The purchase forms of bedding series on network market in the 5th – the 12th of February, 2007 192
Chart: The supply and demand forms of bedding series on network market in the 12th - the 19th of February, 2007 193
Chart: The purchase forms of bedding series on network market in the 12th - the 19th of February, 2007 194
Chart: The supply and demand forms of bedding series on network market in the 5th - the 12th of March, 2007 194
Chart: The purchase forms of bedding series on network market in the 5th - the 12th of March, 2007 195
Chart: The supply and demand forms of bedding series on network market in the 12th - the 19th of March, 2007 195
Chart: The purchase forms of bedding series on network market in the 12th - the 19th of March, 2007 196
Chart: The purchase forms of bedding series on network market in the 19th - the 26th of March, 2007 196
Chart: The supply and demand forms of bedding series on network market in the 19th - the 26th of March, 2007 197
Chart: The supply and demand forms of bedding series on network market in March 26 - April 2, 2007 197
Chart: The purchase forms of bedding series on network market in March 26 - April 2, 2007 198
Chart: The purchase forms of bedding series on network market in the 2nd - the 9th of April, 2007 198
Chart: The supply and demand forms of bedding series on network market in the 2nd - the 9th of April, 2007 199
Chart: The supply and demand forms of bedding series on network market in the 23rd - the 30th of April, 2007 199
Chart: The purchase forms of bedding series on network market in the 23rd - the 30th of April, 2007 200
Chart: The supply and demand forms of bedding series on network market in April 30 - May 7, 2007 200
Chart: The purchase forms of bedding series on network market in April 30 - May 7, 2007 201
Chart: The purchase forms of bedding series on network market in the 14th – the 21th of May, 2007 201
Chart: The supply and demand forms of bedding series on network market in the 14th – the 21th of May, 2007 202
Chart: The supply and demand forms of bedding series on network market in the 21st - the 28th of May, 2007 202
Chart: The purchase forms of bedding series on network market in the 21st - the 28th of May, 2007 203
Chart: Characteristics of different surface fabric 307
Chart: Every channel proportion form of Shenyang bedding 324
Chart: Every channel proportion form of Nanjing bedding 325
Chart: Every channel proportion form of Shanghai bedding 325
Chart: The reason that influence consumption of household textile 354
Chart: Chinese commercial network of Mendale Company 431
Chart: The domestic distribution table of monopolization site of Mendale Company 432
Chart: Proportion structure chart of distribution site of all district of Mendale Company 434
Chart: Comparison chart of distribution quantity and average quantity of every area site of Mendale Company 444
Chart: The comparison chart of distribution data of management site of Jalice domestic market 480
Chart: The enterprises under Qingdao XiYingMen group 536
Chart: Development stage chart of bedding trade 572
Chart: Development stage of bedding market 573
Chart: Structure chart of bedding products 574